Back Linking – A guaranteed way of raising Page Rank (PR).

Working with JAZD markets, Inc. a comprehensive MaaS Platform company, as a SEO analyst I have tried a lot of ways to improve the page rank (PR) for the 17 web properties owned by JAZD. But after going through many trial & error methods I can say that back linking/solicitations is one of the most effective ways to improve and bring up the page rank of a domain.
Back linking helps in direct increase of Page Rank of a site. Back Linking is more effective if a domain gets a back link from a domain with a higher page ranked domain.
Back linking is a very famous and valuable term in the SEO world. Back linking at its very basic means having incoming links to one’s domain from other domains. There are a couple ways of back linking as far as I know namely two-way back linking and three-way back linking.
A domain’s PR is calculated by a formula applied by Google that takes into account all the back links a particular domain has.
The PR is calculated by a formula that says
PR (Domain Name) = PR(Incoming link 1) + PR(Incoming link 2) + PR(Incoming link 3)+…….
•    Where the sum of all the PR’s is 1.
This formula is easy if the domain doesn’t have any outbound links. But if there are solicitations or link exchanges then the formula changes as follows.
PR (Domain Name) = PR(Incoming link 1)/X1 + PR(Incoming link 2)/X2 + PR(Incoming link 3)/X3+…….
•    Where X_ is number of outbound links for that particular domain.
Thus according to me back linking is one of the most effective page rank improvement methods.
I while working at JAZD Markets, Inc. (http://www.jazd.net) have experienced it myself that link exchange with other web masters or sites helped JAZD to improve the page rank of all their 17 domains. Solicitations can be more useful and can be long lasting if there is useful content in your web site. Content can be in any form, be it a blog or profiles of the management team of the company, or information about stuff related to the products of the company. What Google does is it looks for pages that are unique i.e. have content that has not been mirrored form any other web page. The other thing that Google looks for is mirrored pages while crawling through the domains and if you have a lot of pages that have the same layout and have a very little content then Google most probably consider those pages as spam. Thus more unique the page more chances are that it will get recognized and valued in the eyes of Google.
Thus Page Rank is directly proportional to solicitations and solicitations are directly proportional to unique and relevant content on a page.

Source: www.jazd.net